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Sjouke de Vries

Sjouke de Vries

Founder & Managing Director


Business Management | Renewable Energy | Hospitality Management | Strategy Development | Business Transformation | International Business | Frontier Markets | Middle East | Africa

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Sjouke de Vries is a seasoned executive and entrepreneur and an expert at starting and growing business in Africa and other Frontier Markets. After a 19 years career at Philips he founded De Vries Africa Consulting, a management consulting firm on Business in Africa. Sjouke has a strong passion for economically empowering Africa through stimulating business and entrepreneurship and through developing local talent.


At Philips Sjouke was General Manager Consumer Lighting Africa. In this capacity he was responsible for leading the consumer lamps & lighting fixtures business in Africa. He defined and led the implementation of the Consumer Channel growth strategy and the Consumer Lighting organization. Sjouke also spearheaded the development of the Consumer Solar Lighting range focused on the Base of the Pyramid in Africa. Before Sjouke was General Manager International Sales of Philips Consumer Luminaires, leading the commercial organization focused on the Middle East, Africa, Belarus, Kazakhstan, Ukraine, Caucasus and Central Asia. Sjouke also worked as Head of Business Transformation and CIO of Philips Consumer Luminaires, where he was heading all large-scale global Business Transformation programs such as the Post Merger Integration and the transition to SAP. In his early career Sjouke worked at Philips Headquarters and Philips Consumer Lifestyle. 


Sjouke holds an MBA from Henley Business School, The United Kingdom, and Bachelor Degrees in Mathematics & Information Technology and Secondary Education & Teaching from the Noordelijke Hogeschool, The Netherlands. Sjouke holds executive business education certificates from Saïd Business School - Oxford University, Insead, Harvard Business School, The Wharton School and Ashridge.

 Originally from The Netherlands, Sjouke lives together with his wife and daughter in Nairobi, Kenya.